Zamel’s was established in New South Wales by the Zamels family in 1954, with the opening of its first store. In 1985, Zamel’s acquired the Vivian’s jewellery chain in New South Wales and Queensland, which was rebranded to Zamel’s in 2008.

Zamel’s has become a nationwide iconic brand and has successfully grown into a national jeweller. Zamel’s is a mid-market jeweller stocking quality diamonds, jewellery and watches along with well known brands and in-house diamond collections.

Currently there are 35 Zamel’s stores located throughout Australia.