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The 4C's
A diamond ring is a substantial addition to your precious Jewellery collection, so it is important that when buying your piece you get value for money, and importantly that you understand what you are buying.
Diamond Care
Diamonds are the most durable substance on earth. With appropriate care, they can last forever. However, like anything else they can be scratched, chipped, smudged and soiled. Powders, soaps, lotions and even the oil from your skin will create a film on diamonds.
Storing diamonds
To store individual pieces of diamond jewellery, wrap each one in a separate soft, lint-free cloth. This cushions the jewellery and keeps it dust-free. The original boxes the pieces came in are perfect for storage, though they take up more space and may be impractical for a large collection.