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About Zamel's
At Zamel’s, we’re proud to be one of Australia’s trusted jewellery destinations. Since 1960, we have helped generations of customers celebrate life’s special moments with quality jewellery that feels stylish, meaningful and within reach. From everyday pieces to gifts for unforgettable occasions, Zamel’s offers jewellery designed for every style and budget.
Our collection includes diamond jewellery, gold jewellery, silver jewellery, rings, earrings, necklaces, bracelets, watches and thoughtful gifts for birthdays, anniversaries, engagements, weddings and everyday wear. Whether you are looking for a timeless diamond ring, a classic gold necklace, a pair of everyday earrings or a meaningful gift for someone special, Zamel’s offers jewellery that feels personal, beautiful and within reach.
History of Zamel's
With a wide range of jewellery online and in stores across Australia, Zamel’s is proud to be an everyday jewellery brand for everyone. We believe jewellery should not only look beautiful, but also carry meaning, mark memories and become part of your personal story.
1954
Lily & Philip Zamel opened their first store in Cooma, New South Wales when construction of spectacular and vital dams was in full swing as part of the historic Snowy Mountain River Scheme.
1960
With a growing family, Lily and Philip decides to move to South Australia hearing about growth opportunities where with the assistance of the new City of Elizabeth located just north of Adelaide opened the 1st Zamels Jewellery store
1961
Operating a Celebrity Coffee lounge in this area as well, Philip sells the lounge and instead opens the Elizabeth Gallery Gift
1965
The Zamel family expanded into Tea Tree Plaza in Modbury and Parabanks in Salisbury, marking the start of the company’s real growth. After selling the Elizabeth gift store, Lily and Philip focused fully on jewellery, offering diamonds, gold, silver, precious stones and watches.
1965 – 1987
During these years of growth, family opening stores across numerous locations in the state including the one of Grenfell Street and not long after moved to the heart of the central business district in Rundle Mall.
1988 – 2005
Following strong growth in Adelaide, Zamel’s expanded across Australia, opening in Western Australia in 1988, Victoria in 1990, Tasmania in 1998, Canberra in 1999, and Queensland in 2005.
2006
Zamels now a known national brand launches its own Jewellery collection called “Hush”, one of the first collections in the industry providing an entire range of Diamond Stimulant Jewellery set in 9karat Gold.
2007
Zamel’s entered a new chapter under private equity ownership, supporting the brand’s continued growth and investment in delivering an even better jewellery shopping experience for customers across Australia.
2009
Zamels launches its exclusive Men’s Jewellery and Watch collection “Tensity” across all its stores.
2011
Zamels becomes a part of an International Diamond entity, to become one of the only Jewellers having access to Diamonds directly from Mine to Market
2012
Zamels now “The Diamond People” launches one of Australia’s biggest Solitaire Collection featuring ranges of Preferred, Classic, Signature & Colourless Solitaire Diamonds
2013 - 2015
Zamels launches an enviable Diamond Jewellery Collection of contemporary designs inspired by the cities of the world – New York, London & Paris.
2021
Zamels Jewellers celebrates 61 Brilliant years of creating memories, creating trust, and spreading happiness
2026
Today, Zamel’s continues to grow, celebrating meaningful moments with customers across Australia. Our story continues with you.
30+ Stores